MLK Student Union - Tilden Intermediate Kristen Pol

A/B testing can be a useful technique for identifying how changes on web pages affect user engagement and conversions. There are several tools available to implement A/B testing including the popular Optimizely.

This session will cover A/B testing in general and some common use cases and features for Optimizely including:

  • Changing simple things like color or text
  • Adding new content
  • Removing things from the page
  • Configuring for phones or tablets
  • Using redirects for full-page testing
  • Preview of some advanced features

Intended Audience

Anyone who is interested in using Optimizely to improve UX will benefit from this session.

Skill Levels

This session is suitable for beginners and intermediates.

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